Websites and lead systems for local businesses
Local business websites that answer every enquiry.
Most local businesses don't lose work to competitors. They lose it to missed calls, slow replies and forms nobody checks. I connect your website, enquiry forms, customer list and follow-up into one system, so every lead gets a reply in minutes, not days.
Based in the Philippines. Working in your business hours, wherever you are.
Services
One connected system, not five separate tools.
Pick one piece or the whole system. Everything is built in an account in your name, documented, and handed over with a recorded walkthrough.
Websites and landing pages.
Fast, mobile-first websites and landing pages that make it easy to call, book or send an enquiry. Built with clear service pages, quote and booking forms, and tracking from day one.
- Business websites and single-offer landing pages
- Quote, contact and booking forms
- Click-to-call and click-to-text buttons
- Basic on-page SEO and Google Business Profile links
Enquiries and automated follow-up.
Every form, call and message lands in one place and gets an instant reply. If nobody answers the phone, the caller gets a text back within a minute.
- Instant email and SMS replies to new enquiries
- Missed-call text back
- Follow-up sequences for leads who go quiet
- Monthly summary of enquiries and response times
Online booking and reminders.
Customers book themselves into your calendar, and reminders cut no-shows. After the job, a review request goes out automatically.
- Online booking calendar synced to your schedule
- Email and SMS reminders before appointments
- Automatic Google review requests after the job
- Payment links and deposits with Stripe
CRM setup and sales tracking.
One customer list instead of notebooks, inboxes and spreadsheets. See every lead, where it came from and what it turned into.
- Contact records, tags and lead sources
- Sales pipeline from enquiry to paid job
- Email newsletters and campaigns to past customers
- Full documentation and support after handover
Email and domain setup.
Make sure your emails land in the inbox, not spam. I set up and verify your domain so replies, reminders and newsletters actually get delivered.
- SPF, DKIM and DMARC records
- Dedicated sending domain for marketing email
- Domain and DNS setup for your website
- Deliverability checks and fixes for existing accounts
How it works
From first click to paid job,
nothing falls through.
Five connected steps. Built mobile-first, because that is where almost every local search happens. Click any step to see what happens at that point.
1. Website
Where people find you. Clear services, clear prices or quote options, and one obvious next step.
- Built mobile-first, because that is where almost every local search happens
- Your phone number, your service area and your enquiry form are where people expect them
- Loads fast, so nobody leaves before the page opens
- Every page has one clear next step: call, book, or send an enquiry
2. Form
The enquiry lands in one place. Web forms, calls, Facebook and Instagram messages all go to the same inbox.
- Every submission creates a customer record automatically
- Calls and missed calls are logged against the same record
- Facebook and Instagram messages come into the same inbox
- Duplicate detection, so one person does not become three records
3. CRM
One customer list. Every lead is saved with where it came from and what they asked for.
- Stages from new enquiry, to quote sent, to booked, to job done
- Notes, photos, files and message history sit on the same record
- You can open it from your phone between jobs
- Staff see the same information you do, so nobody has to ask you
4. Follow-up
Automated replies, reminders and nudges go out on time, every time, even after hours.
- An instant reply by email and SMS when the enquiry arrives, day or night
- Missed-call text back, so a call you could not take still starts a conversation
- Reminders before the appointment, and a reschedule flow if they cancel
- A review request once the job is finished
5. Sales tracking
See which enquiries became jobs, and which channels are worth your money.
- Every enquiry counted, with the source it came from
- You can see which pages and campaigns actually bring work in, and which do not
- Quotes that have not been answered stay visible instead of being forgotten
- A monthly summary you can read in two minutes
I write down what I build, so you or your staff can run it without me.
Selected work
Real builds, real results.
A few recent projects. Client names are kept private.
Behind the build
Watch how it comes together.
Short screen recordings of real builds, from blank page to working system.
Paid event registration
Page, payment and workflow, start to finish.
Landing page design
Layout, copy and form, built live.
Design
Pages built to get the enquiry.
Every page has one job: turn a visitor into a lead. Click any one to see the whole page. Faces and client details are blurred to keep clients private.
Working together
What the first month looks like.
No mystery, no scope creep. You know what happens and when.
Intro call
15 minutes, free. You tell me how enquiries come in today and where they get stuck.
Map
I map the full system on one page: pages, forms, messages and who gets notified. Nothing is built until you approve it.
Build & test
I build it, then send real test enquiries through every path: form, call, booking and payment.
Handover
You get written documentation, a recorded walkthrough and support while you settle in.
Stack
Tools I work in.
Most builds run on GoHighLevel, connected to the tools you already use.
About
Hi, I'm Nan Palermo.
Most of my work is only noticeable when it stops. An enquiry answered in a minute instead of a day. A reminder that turns a no-show into a booked job. An email that lands in the inbox instead of spam.
I've spent the last two years building websites, funnels and automations for small businesses in Australia and New Zealand, and I work with clients in any region. I keep a small client list on purpose, so you always deal with me directly, never a handoff to a team.
I'm based in the Philippines and set my hours around yours. I especially enjoy fixing systems that were set up in a rush and never quite worked.
Questions
Questions I get asked.
You're in the Philippines. Will that be a problem for my time zone?
No. I set my working hours around yours and reply within your business day. I've worked with clients in Australia and New Zealand for two years, and I'm happy to work with UK, US, Asian or any other time zone. Everything I build runs on its own once it is live, so your customers are never waiting on my hours.
What platform do you build on?
Mostly GoHighLevel. It holds the website, the forms, the customer list and the follow-up in one place, which is why I use it instead of stitching four tools together. The account is set up in your business name, so you own the data, the contacts and the domain.
What happens if we stop working together?
You keep everything. The system is documented, so you or anyone you hire can take it over.
How long does it take?
Intro calls usually happen the same week. Most websites and follow-up systems take 1 to 2 weeks; a full CRM setup takes 2 to 3 weeks. If you have an opening date or a season you're building towards, tell me on the call and I'll say straight away whether it's realistic.
I already have a website. Do I need a new one?
Not always. I can connect forms, booking and follow-up to your current site. If it's slow or broken on mobile, I'll recommend a rebuild. I'll tell you which one it is on the call, and I don't get paid more for saying rebuild.
My emails keep going to spam. Can you fix that?
Usually, yes. Most cases come down to missing SPF, DKIM or DMARC records, or sending from the wrong domain. I'll check your setup and fix what's missing.
What do you need from me to start?
Your logo, a few photos, your list of services and access to your domain. Plan for about an hour of your time for the first planning session. After that I need very little from you.
Let's have a quick call.
Pick a time that suits you and walk me through how enquiries come in today. You'll get a clear plan, a timeline and a price estimate, with no obligation.
Book a call