Landing pages · Funnels · Email sequences · Workflows

Pages, funnels, and the follow-up that runs itself.

I build the registration pages, the sequences that follow up, and the workflows that fire on their own — all inside your GoHighLevel account. Philippines-based, working your hours.

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Nan Palermo

Working inside your account

What I can take off your hands in GoHighLevel.

You own the account and the data in it. I work inside it — building, fixing and documenting — so you're not the one clicking through the workflow builder at eleven at night trying to remember why a reminder didn't send.

Pages and funnels, built in your account.

In your own GoHighLevel builder — so you can open it, see how it's put together, and change a headline yourself without calling anyone.

  • Landing pages, lead magnet funnels and application funnels, built mobile-first
  • Webinar and event registration pages wired to your calendar and order forms
  • Order forms, bumps and upsells connected to your Stripe or PayPal integration
  • Existing pages rebuilt when they load slowly or fall apart on a phone

How it works

Anyone can screenshot a pretty page.
Here's the machinery underneath.

This is a real automation shape I build. Click any step to see what actually fires.

1 — Form fill or booking

Every way in lands in the same place, tagged with where it came from. No more "which spreadsheet was that person in?"

  • Landing page and webinar registration forms create the contact and tag the source campaign automatically
  • Calendar bookings enter the same flow, so a booked call and a form fill are never handled differently
  • Facebook and Instagram lead forms sync straight into the pipeline — no CSV exports
  • Duplicate detection, so one person doesn't become three records

I write down what I build, so your team can maintain it without me.

Selected work

Real builds. Real numbers.

Click any card for the full story. Client names are used with permission — where I couldn't get it, the business is described but not named.

Live event build · via agency · New Zealand

A paid live event, from registration page to reminder stack

The situation
An agency brought me in on a paid live Zoom event that was a few weeks out. My part was the registration page and the workflow behind it — the piece that decides whether the people who pay actually turn up.
What I built
The registration and checkout page in GoHighLevel, and the workflow sitting behind it — payment confirmation, tagging, the reminder run in the days and hours before the session, and the delivery of the joining link. I edited the email copy as I built, so the sequence read as one thing rather than a set of separate messages.
The hard part
I ran test purchases through the payment paths before launch. One path was silently failing to tag the contact, which would have dropped paying attendees out of the reminder sequence entirely. It was found and fixed before a single real registration came in — nobody would have noticed until the event started and part of the room was missing.
The result
14 people paid and turned up on the day. Registration, confirmation and the reminder run went out on their own — that part of the event needed no chasing by hand.

Financial literacy educator · Australia

A webinar series where the follow-up was written before session one

The situation
A multi-session webinar series on personal finance was drawing registrations, but every session's reminder and follow-up emails were being written from scratch — usually late, always by someone who had five other things to do that week.
What I built
Reminder sequences for each session, follow-up and replay campaigns, and a set of reusable templates so scheduling a new session takes minutes instead of an afternoon of copywriting. Alongside it, a newsletter system for the client's regular content — including the campaign reporting they actually read.
The hard part
The sessions overlapped in the calendar, so anyone registered for both was on track to receive duplicate reminders — the fastest way to get unsubscribed by your most engaged audience. I segmented by session and added exit conditions so nobody received the same message twice.
The result
30 people attended across the series. Each session's reminders and follow-up went out on schedule from the templates rather than being written from scratch, so scheduling the next session stopped being an afternoon's work.

Coaching business · Australia

A landing page and the follow-up that actually came with it

The situation
There was a landing page and there was a mailing list, and nothing reliable in between. Someone would fill in the form, and the follow-up would happen a few days later if the team had a quiet afternoon — or not at all. The page wasn't the problem on its own; the silence after it was.
What I built
A redesigned landing page built around one offer and one action, the registration form wired directly into GoHighLevel with source tagging, and the follow-up sequence triggered off the form fill — instant confirmation, a short nurture, and a reminder that points at the booking calendar. Same for bookings: the moment a call is booked, the confirmation, the reminders and the no-show follow-up are already scheduled.
The hard part
The page and the sequence had been treated as two separate jobs, often by two different people. They only work when they're designed together — the promise the page makes has to be the first line of the first email, or the person who signs up feels like they landed somewhere else. Writing them side by side is slower and it is the whole difference.
The result
The form-to-follow-up path worked end to end from launch. Submissions land in the pipeline tagged with where they came from, and the first email goes out on the fill itself — not whenever someone next remembers to check.

Behind the build

Watch me work.

Short screen recordings of real builds — the pages themselves and the workflow behind them, so you can judge the thinking and not just the surface.

A paid event, end to end

The registration and checkout page for a live webinar, then the workflow sitting behind it — the wait step, the tagging, and the internal notification that tells the team the moment someone pays.

A landing page, top to bottom

A service landing page built in GoHighLevel — the section rhythm, the hierarchy, and how it keeps holding together the whole way down the scroll.

Working together

What the first month looks like.

No mystery, no scope creep. You know what happens and when.

Audit

A free 15-minute look inside your account. I tell you the three things I'd fix first — whether or not you hire me.

Map

We agree on the flow before anything is built. You see a diagram, approve it, and there are no surprises later.

Build & test

I build in a staging sub-account and run real test contacts through every branch — including the ones that fail.

Handover

Written documentation and a walkthrough at handover, plus a support window while you settle in. You own it, and you understand it.

Stack

Tools I work in daily.

GoHighLevelZapierMake Meta Business SuiteStripeTwilio MailgunGoogle WorkspaceZoom CanvaCloudflareSlack NotionLooker Studio
Add photo.jpg hereportrait, ~1000×1250px

About

Hi, I'm Nan Palermo.

I build and run GoHighLevel accounts for coaches and service businesses — landing pages, registration funnels, email sequences, and the workflows behind them. About two years of it now, hands-on, for a small number of clients at a time.

Most of what I do is invisible when it's working. Reminders that go out on time. Payments that reconcile. Leads that get answered while you're asleep. I test the payment paths before anything goes live, and I write down what I build — because an account only one person understands isn't an asset, it's a dependency.

I'm not an agency. There's no team behind me and nothing gets handed to someone you'll never meet — which is also why I keep the client list short. I'm based in the Philippines and I set my hours around my clients'. I've spent more late nights than I'd admit inside workflow builders untangling accounts someone set up in a hurry, and I've come to like that part — the moment a messy account finally makes sense is a good one.

Let's talk

What clients say

In their words.

"

You are such an amazing help! Really appreciate how efficient you are. You have helped so much!

Naomi CaoThe Separation Suite

Questions

Questions I get asked.

You're based in the Philippines — how does that work?

I set my working hours around yours. Most of my clients so far have been in Australia and New Zealand and the timezone hasn't been an issue. If you're somewhere else, tell me on the call and I'll be honest about the hours I can commit to.

Do I need my own GoHighLevel account?

Yes, and it should be in your name. If you don't have one yet, I can help you pick a plan and set it up. I don't resell access — the account and the data in it stay yours.

What happens if I stop working with you?

You keep everything. The account is yours, and I write down what I build so you or someone else can pick it up. I'd rather you leave with something that still works than stay because you're stuck.

How quickly can you start?

The audit is usually available the same week. Build work depends on what I already have on — normally one to two weeks. If you have an event or launch date, tell me on the call and I'll say straight away whether it's realistic.

What do you need from me?

Access to your GoHighLevel account, your brand assets, and about an hour in the first week to agree on the plan. After that I need very little from you.

Let's look at your account together.

Free 15-minute audit. I'll go through your GoHighLevel setup live and tell you the three things I'd fix first — whether or not you hire me.

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